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Insights and Inspiration: Welcome to Indfix`s Business Blog

Welcome to the Indfix business blog, curated by Susanna Erickson, where we strive to provide valuable insights into the world of business development, strategic planning, and market innovation. In this space, we will explore essential topics such as entrepreneurship, effective marketing strategies, financial management, and the latest trends impacting businesses today. Our goal is to empower professionals and business leaders with the knowledge and tools needed to navigate the complexities of the modern business landscape while fostering sustainable growth and success. We invite you to join us on this journey of discovery and learning as we share practical advice and thought-provoking ideas.


How Freemium Business Models Leverage Upselling Strategies

21 January 2025

How Freemium Business Models Leverage Upselling Strategies

Let’s face it—we all love free stuff. Whether it’s free samples at a grocery store or a free trial for a new app, the word `free` has an irresistible charm. But have you ever stopped to think...

How to Optimize Your Website for Voice Search

18 January 2025

How to Optimize Your Website for Voice Search

Let’s face it—voice search isn’t just the future; it’s already here. With smart devices like Alexa, Siri, and Google Assistant becoming a part of our daily lives, people are ditching the...

How Blockchain is Sparking Innovation Across Industries

15 January 2025

How Blockchain is Sparking Innovation Across Industries

Blockchain. You`ve probably heard the buzzword tossed around a lot in recent years. Sounds mysterious, doesn’t it? Like something only tech geniuses or cryptocurrency enthusiasts can fully...

Ethical Marketing: Balancing Profit and Principles

12 January 2025

Ethical Marketing: Balancing Profit and Principles

Let’s talk about a topic that’s becoming increasingly important in today’s fast-paced, profit-driven world—ethical marketing. Sounds like a buzzword, right? But it’s so much more than...

The Role of Emotion in Driving Purchase Decisions

9 January 2025

The Role of Emotion in Driving Purchase Decisions

Let’s talk feelings. You know, that warm, fuzzy sensation you get when you find the perfect gift for a loved one, or the pang of nostalgia when something reminds you of simpler times. These aren�...

The Connection Between Corporate Ethics and Employee Retention

6 January 2025

The Connection Between Corporate Ethics and Employee Retention

In today’s fast-paced business world, companies are always looking for ways to keep their best talent around. And let’s be honest—employee retention isn’t just about saving a few bucks on...

How to Track Your Progress Throughout the Business Plan Journey

3 January 2025

How to Track Your Progress Throughout the Business Plan Journey

Let’s be real—starting and running a business feels like navigating through a maze blindfolded sometimes, doesn’t it? You pour your heart, soul, and countless hours into crafting the perfect...

Breaking Down Silos: Why Cross-Department Collaboration Matters

31 December 2024

Breaking Down Silos: Why Cross-Department Collaboration Matters

In today’s fast-paced world, businesses need to do more than just keep up—they must thrive. But here’s the catch: thriving isn’t just about having a killer product or service. It’s about...

The Impact of User-Generated Content on E-Commerce Growth

28 December 2024

The Impact of User-Generated Content on E-Commerce Growth

Let’s be real: As shoppers, we trust other shoppers more than some polished sales pitch. You know how it is—you’re about to make a purchase, and you scroll straight to the reviews or check...

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