Welcome to the Indfix business blog, curated by Susanna Erickson, where we strive to provide valuable insights into the world of business development, strategic planning, and market innovation. In this space, we will explore essential topics such as entrepreneurship, effective marketing strategies, financial management, and the latest trends impacting businesses today. Our goal is to empower professionals and business leaders with the knowledge and tools needed to navigate the complexities of the modern business landscape while fostering sustainable growth and success. We invite you to join us on this journey of discovery and learning as we share practical advice and thought-provoking ideas.
24 February 2026
Creating a Lean Business Plan for New Ventures
Starting a business is an exciting journey. There’s an idea in your head that just won’t let go, and you feel that itch to get started. But hold on—before you dive straight into launching...
23 February 2026
Encouraging Innovation in a Risk-Averse Corporate Culture
Let’s face it — the phrase “corporate innovation” often sounds like an oxymoron. Like “jumbo shrimp” or “organized chaos.” You want people to dream up the next big thing, but the...
22 February 2026
How Storytelling Can Transform Your Marketing Campaigns
In a world flooded with ads, where attention spans are shorter than a goldfish’s memory, how do you make your brand stick ? How do you rise above the noise, strike a chord, and become...
21 February 2026
Strategies for Effective Local Marketing in a Global Market
So you`re trying to grow your brand, right? And you`re thinking globally — smart move. But wait, there`s a twist: going global doesn’t mean forgetting the locals. In fact, if you want to thrive...
20 February 2026
Disrupt or Be Disrupted: Lessons from the Fastest Movers in Business
We live in a business world where standing still is basically moving backward. Change isn`t optional anymore—it`s survival. You either challenge the status quo or get wiped out by someone who...
19 February 2026
The Intersection of Business Ethics and Technology Innovation
We live in a world where two powerful forces—technology and business—are moving at lightning speed. New ideas pop up daily, and businesses rush to adopt the latest tools, apps, and platforms to...
18 February 2026
Greenwashing: The Ethical Implications of Fake Sustainability Claims
Raise your hand if you`ve ever been bamboozled by a product labeled as `eco-friendly` or `sustainable,` only to later find out it wasn’t what it claimed to be. Yep, same here. It’s like biting...
17 February 2026
Conflict Resolution Techniques for Project Managers
Conflict is inevitable in any workplace, but when you`re managing a project with tight deadlines, different personalities, and multiple stakeholders, conflicts can become a real headache. As a...
16 February 2026
Building Confidence as a CEO Through Coaching
Being the CEO of a company might look glamorous from the outside—those sleek offices, boardroom meetings, and keynote speeches. But let’s be real: leading an organization comes with an...