Welcome to the Indfix business blog, curated by Susanna Erickson, where we strive to provide valuable insights into the world of business development, strategic planning, and market innovation. In this space, we will explore essential topics such as entrepreneurship, effective marketing strategies, financial management, and the latest trends impacting businesses today. Our goal is to empower professionals and business leaders with the knowledge and tools needed to navigate the complexities of the modern business landscape while fostering sustainable growth and success. We invite you to join us on this journey of discovery and learning as we share practical advice and thought-provoking ideas.
31 October 2026
The Role of AI in Profit Optimization Over the Next Five Years
Profit optimization is not a new discipline. Businesses have always hunted for ways to raise revenue, cut waste, and price smarter. What is changing is the speed and precision with which those...
30 October 2026
The Five-Year Plan That Actually Works
Most five-year plans fail, and they fail in a predictable way. Someone sits down with a spreadsheet, projects revenue growing 20 percent a year, lists forty initiatives, and files the document away...
29 October 2026
What the Next Generation of Consumers Means for Businesses
Every few years, a new cohort of buyers enters the market and quietly rewrites the rules. Businesses that notice the shift early gain an edge. Those that dismiss it as a generational quirk spend...
28 October 2026
How to Conduct Market Research to Inform Business Decisions
Market research has a reputation problem. Many business leaders picture a long survey, a thick report, and a set of findings that confirm what everyone already suspected. That version of research...
27 October 2026
Analyzing Your Competitor's Supply Chain for Vulnerabilities
Every business has a competitor whose operation looks untouchable from the outside. Their shelves are stocked, their deliveries arrive on time, and their customers seem happy. But supply chains are...
26 October 2026
Turning Data Into Profit: Smarter Analytics for Better Margins
Most companies are not short on data. They are short on decisions that data actually improves. A retailer can hold years of transaction logs and still misprice its slowest-moving inventory. A...
25 October 2026
The Connection Between Customer Retention and Long-Term Value
Most companies measure success in quarters. Boards want revenue growth, marketing teams chase acquisition numbers, and sales leaders celebrate new logos. But there is a quieter metric that...
24 October 2026
The Business Case for Investing in Clean Technologies
Clean technology investment is often framed as a moral obligation or a branding exercise. That framing is a mistake. The stronger argument is financial. Energy, materials, and waste are cost lines,...
23 October 2026
How to Build a High-Performing Sales Team
A high-performing sales team does not happen by accident. It is the result of deliberate design choices about who you hire, how you train them, what you measure, and how you lead. Most sales...