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Insights and Inspiration: Welcome to Indfix`s Business Blog

Welcome to the Indfix business blog, curated by Susanna Erickson, where we strive to provide valuable insights into the world of business development, strategic planning, and market innovation. In this space, we will explore essential topics such as entrepreneurship, effective marketing strategies, financial management, and the latest trends impacting businesses today. Our goal is to empower professionals and business leaders with the knowledge and tools needed to navigate the complexities of the modern business landscape while fostering sustainable growth and success. We invite you to join us on this journey of discovery and learning as we share practical advice and thought-provoking ideas.


How to Build a Sustainable Business Model for the Gig Economy

7 February 2026

How to Build a Sustainable Business Model for the Gig Economy

The gig economy is booming, and it’s not slowing down anytime soon. Whether you’re an independent freelancer, a side hustler, or running a full-fledged gig-based business, one thing`s for sure�...

Leveraging User-Generated Content to Build Brand Loyalty

6 February 2026

Leveraging User-Generated Content to Build Brand Loyalty

Let’s be real—people trust people more than polished ads. We’ve all scrolled right past a slick brand post but paused to check out a customer’s selfie with a product. Why? Because...

The Role of Blockchain Technology in Digital Advertising

5 February 2026

The Role of Blockchain Technology in Digital Advertising

Digital advertising has evolved rapidly over the years, but it`s not without its challenges. The industry is plagued by fraud, lack of transparency, and privacy concerns. Enter blockchain—the...

Shifting Mindsets for Success: The Role of Business Coaching

4 February 2026

Shifting Mindsets for Success: The Role of Business Coaching

Think of success like climbing a mountain. It looks magnificent from the base, but that climb? It`s steep, tricky, and full of unexpected turns. Now imagine having a guide who knows the terrain,...

Emphasizing Value Chains in Your Business Model Strategy

3 February 2026

Emphasizing Value Chains in Your Business Model Strategy

Okay, let’s get real for a second. If you`ve ever sat through a business meeting where someone starts rambling on about `value chains` with all the excitement of a soggy sandwich, you`re probably...

Cross-Cultural Marketing: Bridging Global Gaps with Sensitivity

2 February 2026

Cross-Cultural Marketing: Bridging Global Gaps with Sensitivity

Marketing is no longer just about reaching more people—it’s about reaching the right people, in the right way . And if your audience spans across different countries, cultures, and...

Identifying the Next Big Disruptor in Your Industry: A Guide for Leaders

1 February 2026

Identifying the Next Big Disruptor in Your Industry: A Guide for Leaders

In business, change is the only constant. As leaders, it`s your responsibility to not just keep up with the times but to anticipate and embrace the future. You’ve probably heard the buzzwords: �...

Inclusive Onboarding: How to Set Every New Employee Up for Success

31 January 2026

Inclusive Onboarding: How to Set Every New Employee Up for Success

Starting a new job is nerve-wracking for anyone, but imagine how much harder it is when the onboarding process feels like navigating a maze blindfolded. That’s why inclusive onboarding is a...

Pivoting Your Strategy: When and How to Adapt for Success

30 January 2026

Pivoting Your Strategy: When and How to Adapt for Success

Business isn`t static. It`s constantly shifting, evolving, and tossing curveballs that force even the most seasoned entrepreneurs to stay on their toes. One moment, your strategy feels bulletproof....

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