Welcome to the Indfix business blog, curated by Susanna Erickson, where we strive to provide valuable insights into the world of business development, strategic planning, and market innovation. In this space, we will explore essential topics such as entrepreneurship, effective marketing strategies, financial management, and the latest trends impacting businesses today. Our goal is to empower professionals and business leaders with the knowledge and tools needed to navigate the complexities of the modern business landscape while fostering sustainable growth and success. We invite you to join us on this journey of discovery and learning as we share practical advice and thought-provoking ideas.
30 December 2025
How to Nurture Leads in the B2C Sales Funnel
Let’s face it—getting someone’s attention in today’s digital world is already a win. But what happens after they click your link, read your blog, or sign up for your newsletter? That’s...
29 December 2025
The Ethical Implications of Artificial Intelligence in Business
Let’s face it—artificial intelligence (AI) is like that new neighbor who moved in overnight, started mowing your lawn before you asked, and is now somehow co-chairing the neighborhood...
28 December 2025
How to Successfully Implement Change Management in Projects
Change is tough, right? Just the thought of shifting gear—whether it’s a new software rollout, restructuring a team, or redefining project goals—can make shoulders tense and eyes roll. But...
27 December 2025
Effective Video Marketing Tactics for Business Growth
Let’s be honest: if your brand isn’t using video marketing right now, it’s basically the digital equivalent of showing up to a tech startup in 2024 with a flip phone. Cute, nostalgic… but...
26 December 2025
How to Develop a Reward Program to Retain E-Commerce Customers
Let’s be honest — getting new customers to your e-commerce store is like speed dating. It`s fast, flashy, and sometimes ends without a second message. But keeping them? That’s where the magic...
25 December 2025
Overcoming Hiring Challenges with a Business Coach's Insight
Hiring—does the word fill you with excitement or dread? For many business owners, it’s a mixed bag of emotions. On one hand, onboarding someone new means growth and fresh energy. On the other...
24 December 2025
The Importance of Consistency in Brand Messaging
Let’s talk about consistency in brand messaging. I know, at first glance, it might sound like one of those corporate buzzwords you hear tossed around in marketing meetings. But hear me out—this...
23 December 2025
Mastering the Art of Social Listening in B2C
Let’s face it—if you’re running a consumer-facing business in 2024 and you’re not using social listening, you’re basically flying blind. Your customers are talking, sharing, ranting,...
22 December 2025
The SEO Impact of Structured Data and Rich Snippets
Ever feel like Google`s playing hide-and-seek with your website? You pour your heart and soul (and probably a couple of all-nighters) into crafting beautiful content. Yet, it ends up buried on the...