Welcome to the Indfix business blog, curated by Susanna Erickson, where we strive to provide valuable insights into the world of business development, strategic planning, and market innovation. In this space, we will explore essential topics such as entrepreneurship, effective marketing strategies, financial management, and the latest trends impacting businesses today. Our goal is to empower professionals and business leaders with the knowledge and tools needed to navigate the complexities of the modern business landscape while fostering sustainable growth and success. We invite you to join us on this journey of discovery and learning as we share practical advice and thought-provoking ideas.
17 October 2026
Why Agility Matters in Long-Term Strategic Execution
Most companies do not fail because they picked the wrong direction. They fail because they could not adjust the plan once reality refused to cooperate. The strategy looked sound in the boardroom....
16 October 2026
The Convergence of Health and Technology in Wellness Markets
The wellness industry has always been a hybrid creature. It sits somewhere between healthcare, consumer goods, hospitality, and self-improvement, which is precisely why it has been so hard to...
15 October 2026
How to Build an Effective Referral Program for Your Business
Most referral programs fail. Not because the idea is bad, but because businesses treat them like a coupon drop. Slap together a discount, email a link, wait for the flood of new customers. When the...
14 October 2026
Long-Term Profitability Through Sustainable Business Practices
Profit and sustainability are often framed as competing forces. One is associated with quarterly earnings, cost discipline, and shareholder returns. The other is associated with environmental...
13 October 2026
Strategic Pivoting: Preparing Your Business for the Future Today
Most companies do not fail because they ignored the future. They fail because they waited until the future arrived before deciding what to do about it. By then, the options have narrowed, the cash...
12 October 2026
How Demographic Shifts Are Influencing Industry Growth
Demographics used to be the slowest-moving variable in business planning. A company could set its workforce strategy, product roadmap, and real estate footprint for a decade and barely notice the...
11 October 2026
The Role of Data Analytics in Shaping Business Strategies
Business strategy used to be a discipline of judgment, experience, and timing. A leadership team would study the market, argue about direction, and place bets based on what they believed would...
10 October 2026
Why Forecasting Accuracy Is Critical for Future Profits
Most companies treat forecasting as a planning ritual. Finance builds a model, sales submits a number, operations adjusts it, and everyone moves on. The forecast gets filed away until the next...
9 October 2026
How Mergers and Acquisitions Fit Into Strategic Planning
Most companies treat mergers and acquisitions as a transaction problem. They hire bankers, run a process, negotiate price, and celebrate at signing. Then the real trouble starts. The deal was never...