Welcome to the Indfix business blog, curated by Susanna Erickson, where we strive to provide valuable insights into the world of business development, strategic planning, and market innovation. In this space, we will explore essential topics such as entrepreneurship, effective marketing strategies, financial management, and the latest trends impacting businesses today. Our goal is to empower professionals and business leaders with the knowledge and tools needed to navigate the complexities of the modern business landscape while fostering sustainable growth and success. We invite you to join us on this journey of discovery and learning as we share practical advice and thought-provoking ideas.
29 August 2026
Inclusive Marketing: Reaching Customers Through Diverse Representation
Have you ever looked at a brand`s ad and thought, `Wow, that speaks to me on such a personal level!` ? Chances are, what you saw was an example of inclusive marketing done right. Inclusive...
28 August 2026
Leadership Mindsets for Thriving in a Disrupted Economy
The world is changing—fast. In this era of economic disruption, uncertainty has become the only certainty. Markets are shifting, industries are evolving, and businesses must adapt or risk...
27 August 2026
Aligning Your B2C Marketing Strategy with Consumer Trends
Let’s cut to the chase — the world of B2C marketing is moving at lightning speed. One week a trend is in, and the next, it`s ancient history. But here`s the thing: staying ahead of the curve...
26 August 2026
The Impact of Business Coaching on Employee Retention
Let’s be honest—keeping great employees around is a challenge for most businesses today. People jump ship faster than you can say “exit interview,” and that turnover takes a toll on...
25 August 2026
The Importance of Liquidity in Business Financial Health
When it comes to running a business, profitability is often the main focus. But what if I told you that profits alone won’t keep your business afloat? That’s where liquidity comes in. In...
24 August 2026
The Future of Diversity: Insights on Emerging Trends in Inclusion
Diversity and inclusion—two words that seem to be on everyone’s lips these days. And for good reason. Businesses, communities, and even entire industries are finally waking up to the undeniable...
23 August 2026
How Industry Disruption is Rewriting the Rules of Competitive Advantage
Change is the only constant in business. But today, things are moving at breakneck speed. The rise of new technologies, shifting consumer expectations, and agile startups are shaking up industries...
22 August 2026
Building Trust in a Digital-First B2C Marketplace
In the age of one-click purchases and next-day deliveries, consumers have more choices than ever. But with all these options, one thing stands out as the real deal-maker (or breaker): trust. Yeah,...
21 August 2026
How Business Coaching Creates Sustainable Growth Strategies
In today’s fast-paced, ever-evolving business landscape, companies are constantly trying to stay ahead of the curve. The truth is, growth isn`t just about scaling fast—it’s about scaling...