Welcome to the Indfix business blog, curated by Susanna Erickson, where we strive to provide valuable insights into the world of business development, strategic planning, and market innovation. In this space, we will explore essential topics such as entrepreneurship, effective marketing strategies, financial management, and the latest trends impacting businesses today. Our goal is to empower professionals and business leaders with the knowledge and tools needed to navigate the complexities of the modern business landscape while fostering sustainable growth and success. We invite you to join us on this journey of discovery and learning as we share practical advice and thought-provoking ideas.
7 February 2026
How to Build a Sustainable Business Model for the Gig Economy
The gig economy is booming, and it’s not slowing down anytime soon. Whether you’re an independent freelancer, a side hustler, or running a full-fledged gig-based business, one thing`s for sure�...
6 February 2026
Leveraging User-Generated Content to Build Brand Loyalty
Let’s be real—people trust people more than polished ads. We’ve all scrolled right past a slick brand post but paused to check out a customer’s selfie with a product. Why? Because...
5 February 2026
The Role of Blockchain Technology in Digital Advertising
Digital advertising has evolved rapidly over the years, but it`s not without its challenges. The industry is plagued by fraud, lack of transparency, and privacy concerns. Enter blockchain—the...
4 February 2026
Shifting Mindsets for Success: The Role of Business Coaching
Think of success like climbing a mountain. It looks magnificent from the base, but that climb? It`s steep, tricky, and full of unexpected turns. Now imagine having a guide who knows the terrain,...
3 February 2026
Emphasizing Value Chains in Your Business Model Strategy
Okay, let’s get real for a second. If you`ve ever sat through a business meeting where someone starts rambling on about `value chains` with all the excitement of a soggy sandwich, you`re probably...
2 February 2026
Cross-Cultural Marketing: Bridging Global Gaps with Sensitivity
Marketing is no longer just about reaching more people—it’s about reaching the right people, in the right way . And if your audience spans across different countries, cultures, and...
1 February 2026
Identifying the Next Big Disruptor in Your Industry: A Guide for Leaders
In business, change is the only constant. As leaders, it`s your responsibility to not just keep up with the times but to anticipate and embrace the future. You’ve probably heard the buzzwords: �...
31 January 2026
Inclusive Onboarding: How to Set Every New Employee Up for Success
Starting a new job is nerve-wracking for anyone, but imagine how much harder it is when the onboarding process feels like navigating a maze blindfolded. That’s why inclusive onboarding is a...
30 January 2026
Pivoting Your Strategy: When and How to Adapt for Success
Business isn`t static. It`s constantly shifting, evolving, and tossing curveballs that force even the most seasoned entrepreneurs to stay on their toes. One moment, your strategy feels bulletproof....