Welcome to the Indfix business blog, curated by Susanna Erickson, where we strive to provide valuable insights into the world of business development, strategic planning, and market innovation. In this space, we will explore essential topics such as entrepreneurship, effective marketing strategies, financial management, and the latest trends impacting businesses today. Our goal is to empower professionals and business leaders with the knowledge and tools needed to navigate the complexities of the modern business landscape while fostering sustainable growth and success. We invite you to join us on this journey of discovery and learning as we share practical advice and thought-provoking ideas.
12 September 2026
Why Customer Loyalty Programs Are Evolving Rapidly
Customer loyalty programs have existed in recognizable form for well over a century, yet the last several years have produced more structural change than the previous several decades combined....
11 September 2026
The Role of Community Engagement in Business Success
Every business owner has heard some version of the same sermon: give back to the community, and good things will happen. It sounds nice. It also sounds vague enough to mean anything, which is...
10 September 2026
How Blockchain Is Set to Impact the Supply Chain Industry
For years, the supply chain has been the quiet engine of global commerce. It moves raw materials, finished goods, and everything in between across borders, oceans, and warehouses. Yet for all its...
9 September 2026
How to Conduct a SWOT Analysis for Your Business
A SWOT analysis is one of the most widely used strategic planning tools in business. The acronym stands for Strengths, Weaknesses, Opportunities, and Threats. On the surface, it looks simple: draw...
8 September 2026
How to Use SEO Effectively in an Ever-Changing Landscape for 2027
Let`s be honest: predicting SEO in 2027 feels a bit like trying to predict the weather in a hurricane. You know it`s going to be wet, but the exact trajectory of the storm changes every hour. The...
7 September 2026
Emerging Trends Transforming the Healthcare Industry
The healthcare industry is often described as both deeply conservative and radically innovative. That paradox makes sense. Hospitals and clinics cannot afford to gamble with human life, so they...
6 September 2026
The Benefits of Cross-Promotion in Marketing Strategies for 2027
Let`s be honest about the state of marketing in 2027. The noise is deafening. Every brand is fighting for a sliver of attention across fragmented platforms, and the cost of acquiring a new customer...
5 September 2026
Maximizing ROI on Advertising Spend: Strategies for 2027
The advertising landscape in 2027 is not merely an extension of the trends from the early 2020s. It is a fundamentally different environment shaped by the collapse of third-party cookies, the...
4 September 2026
Business Coaching and the CEO's Roadmap to Visionary Leadership
Let’s face it — running a business isn’t for the faint of heart. Between strategy meetings, performance metrics, investor expectations, and your own personal goals, it’s easy to feel like...